If you've never tried this candy, you're missing out. It's a really chewy candy (hence why it's called Hi-Chew), almost like gum, but it slowly dissolves. It's also really juicy. You can find them in most supermarkets in the foreign imports section. They come in three flavors: apple, strawberry, and grape.
The big blue characters read Haichuu (Hichew).
The small ones just says its delicious and fruity.